Frequently Asked Questions

Q1. What exactly is a “pre-launch” and why does it matter for online courses?
A pre-launch is the strategic period before you officially open cart, focused on warming up your audience, building trust, and generating demand — rather than relying on last-minute hype during launch week. Most successful launches are actually won weeks or months before the cart opens, not during the sales period itself.

Q2. Do I need a large audience or email list for the Pre-Launch Plan Program to work?
No — the program is built around a repeatable system of messaging, content strategy, and audience nurturing, which works whether you’re growing a new list or activating an existing one. The framework focuses on connecting deeply with the right people rather than requiring massive reach.

Q3. What’s the difference between the PPP Self-Study and the live/PLUS versions?
The Self-Study version is fully on-demand, giving you lifetime access to modules, workbooks, and templates at your own pace. Higher tiers add live components like a 1:1 strategy call, live teaching and implementation calls, or Voxer access to Brenna directly for real-time feedback on your pre-launch messaging.

Q4. Is this program only for coaches, or can other business owners use it too?
While it’s popular with coaches and course creators, the framework applies broadly to anyone launching a program, membership, masterclass, or 1:1 service — including copywriters and marketers implementing pre-launch strategies on behalf of clients.

Q5. How is Anticipation Marketing different from typical launch strategies?
Rather than relying on high-pressure tactics, countdown timers, or constant social media hustle, Anticipation Marketing focuses on building genuine anticipation and trust over time — so that by the time you open cart, your audience already understands the value of your offer and is ready to buy, rather than needing to be convinced under pressure.