Cody Wittick & Taylor Lagace – The Influencer Marketing Blueprint

Most brands trying influencer marketing are doing it wrong — and it’s costing them real money.

They reach out to influencers without a system, sign deals without proper contracts, and measure success in likes instead of revenue. Meanwhile, other brands are quietly using influencer marketing to scale to seven figures in under a year. The difference isn’t budget. It’s strategy.

Cody Wittick and Taylor Lagace built The Influencer Marketing Blueprint to hand that strategy directly to you.

Who Cody and Taylor are

Between them, Cody and Taylor have connected thousands of influencers with brands and had direct visibility into over $250 million in paid media spend. That’s not a theoretical understanding of what works — it’s a data-driven, battle-tested picture of exactly what drives sales through influencer partnerships and what quietly kills them.

Their agency, Kynship, has produced results that speak for themselves:

One brand used the strategies inside this course to reach $2 million in revenue within six months of launching — and became part of Shopify’s top 1% of fastest-growing companies in 2020. Another scaled to seven figures just eight months after launch. These aren’t cherry-picked outliers. They’re the result of a repeatable system applied consistently.

What the course actually teaches

The Blueprint is built around one core shift: stop chasing likes and start building influencer communities that generate actual sales.

Here’s what’s covered across the 7-module program:

• Product Seeding — the organic-first approach that one brand used to generate $1 million in sales in just 120 days
• Finding & vetting the right influencers — how to identify creators who can actually sell, not just post, and how to test their authenticity before committing
• Outreach & follow-up — a proven framework for reaching out to influencers efficiently without wasting time or budget
• Contracts & creative briefs — the real reason most influencer partnerships fail, and exactly what to include to protect yourself and set creators up for success
• Influencer whitelisting — the step-by-step system for running influencer content through your Facebook Ad account in a way that can scale results dramatically
• Sourcing influencer-generated content — how to build a library of content that keeps working long after the initial post
• Budgeting & economics — how to build a realistic influencer marketing budget and measure ROI properly

There’s also a case study on how one brand got their product in front of LeBron James using Cody and Taylor’s exact approach — which tells you a lot about the level of thinking inside this course.

What’s included:

• 4.75 hours of practical, curated video content
• 60 bite-sized videos ranging from 2 to 15 minutes — easy to work through without losing momentum
• Copy-and-paste outreach templates and editable creative briefs
• Step-by-step calculators for budgeting and ad account builds
• Over $1,500 worth of software deals to get you started
• Access to a private Slack community
• Lifetime access to all content and future updates

Who this is for

The Blueprint was built for anyone involved in brand growth — startup founders, marketing directors, influencer marketing specialists, agency owners, freelancers, and even influencers themselves who want to understand how brand partnerships actually work from the other side.

If you’ve been watching other brands crush it with influencer marketing while your own attempts have gone nowhere — this is the structured, data-backed starting point you’ve been looking for.

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