Ryan Serhant – Mastering CODO: The Closing & Negotiations Course

In real estate, everything comes down to the negotiation. You can generate leads, build relationships, and show properties all day — but if you can’t close, none of it converts into income. And the difference between agents who close consistently and those who don’t usually isn’t effort. It’s skill.

Ryan Serhant built Mastering CODO to close that skill gap — permanently.

Who Ryan Serhant is

Ryan Serhant is one of the most recognized names in real estate — a broker, team leader, and educator who has built one of the most successful real estate businesses in the country from the ground up. His experience spans thousands of real transactions across every market condition, and the CODO Method is the direct product of that experience — a negotiation framework built from what actually works in real deals, not what sounds good in theory.

What the CODO Method is

CODO is Ryan’s proprietary closing and negotiation framework — developed and refined through years of high-stakes real estate transactions. The name reflects the core principle: that closing isn’t something you push for at the end of a deal, it’s something you engineer from the very beginning of a client interaction.

When applied correctly, the CODO Method allows you to close deals on day one — not by being aggressive or pushy, but by understanding the psychology of negotiation deeply enough to guide every interaction toward a natural, satisfying close for everyone involved.

What the course covers:

20+ Master Negotiation Strategies The complete negotiation toolkit — covering the full range of negotiation types, styles, and tactics you’ll encounter in real estate. Ryan teaches these through real-life examples drawn from his own deals and his team’s experience, so every strategy is grounded in situations you’ll actually face rather than hypothetical scenarios.

Influencing the Power Dynamic Negotiation outcomes are shaped long before the formal back-and-forth begins. This section covers the specific body language, word choices, and positioning strategies that shift the power dynamic in your favor — the subtle but significant factors that experienced negotiators use consciously and most agents apply accidentally if at all.

Closing on Day One The CODO Method’s most distinctive principle — that the conditions for a close should be established from the very first conversation. Ryan teaches you how to structure early client interactions in a way that makes closing a natural outcome rather than a difficult ask.

Winning Any Negotiation Every negotiation is different — different personalities, different motivations, different pressure points. This section covers how to read the specific negotiation type you’re in and adapt your approach accordingly, so you’re never locked into a single style when the situation calls for something different.

Making Every Client Happy One of the most underrated aspects of great negotiation is leaving everyone satisfied. Ryan covers how to close deals in a way that feels like a genuine win for all parties — building the kind of reputation that generates referrals and repeat business rather than just transactional outcomes.

Doing Business Faster and Easier Speed in real estate compounds. When you close deals faster, you have more time for more deals — and the CODO Method is specifically designed to reduce the friction, delay, and back-and-forth that slows most transactions down unnecessarily.

Who this is for

Mastering CODO is built for real estate agents and brokers at every level — from newer agents who want to build strong negotiation foundations early, to experienced producers who want to sharpen a specific skill set that directly impacts their income.

Negotiation is the one skill in real estate that touches every single transaction. Developing genuine expertise in it doesn’t just improve your close rate — it changes the entire experience of doing deals, for you and for your clients.

Ryan has closed deals worth hundreds of millions of dollars using these exact principles. This course is how he passes that expertise on.

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