Incrementum Digital – Amazon Advertising Academy

Amazon advertising is one of the most complex and fast-moving paid media environments available to sellers today. Updates roll out constantly, strategies that worked six months ago may not work now, and the gap between brands that advertise profitably and those that burn through budget without results keeps widening.

Incrementum Digital built the Amazon Advertising Academy to close that gap — and they built it from a position that very few educators in this space can claim.

Who built this course and why

Mansour Norouzi, Director of Amazon Advertising at Incrementum Digital, and Liran Hirschkorn, CEO, created this program after recognizing that no comprehensive, up-to-date course on mastering every aspect of Amazon advertising actually existed on the market.

After a full year of development, they packaged the exact strategies their team uses to manage over $100 million in advertising spend across their client base — a portfolio generating around $765 million in annual revenue at an average ACOS of 26% and average TACoS of 13%.

These aren’t theoretical frameworks built for a course. They’re the live, battle-tested strategies being executed right now for real clients at significant scale.

Why this matters for Amazon sellers

Running a successful Amazon business already demands your attention across sourcing, logistics, finances, product development, and operations. Staying current with Amazon’s constantly evolving advertising platform on top of all that is genuinely impossible for most sellers and brand owners.

That’s exactly the problem this course solves — giving you access to the cutting-edge strategies that a dedicated advertising agency develops and refines full time, packaged in a way you can understand, implement, and apply to your own account.

Complete course breakdown:

Module 1 – Introduction to Amazon Advertising The foundational overview of how Amazon’s advertising ecosystem works — setting the context for everything that follows and ensuring you have the right mental model before diving into specific campaign types and strategies.

Module 2 – Introduction to Sponsored Products A comprehensive introduction to Amazon’s most widely used ad format — how Sponsored Products work, how they’re structured, and the principles behind running them profitably.

Module 3 – Keyword and Competitor Product Research The research methodology behind identifying the right keywords and competitor targets for your campaigns — including a macro-enabled keyword research template you can use immediately in your own account.

Module 4 – Setting Up Sponsored Products Foundation Campaigns The exact campaign architecture Incrementum Digital uses as the structural foundation of every Sponsored Products build — designed to give you maximum control, visibility, and optimization capability from day one.

Module 5 – Bid Optimization One of the most important and most misunderstood aspects of Amazon PPC. This module covers the bid management principles and processes that drive efficient spend and improve profitability over time.

Module 6 – Sponsored Products Reports How to read, interpret, and act on the data Amazon provides — turning raw reporting into actionable decisions that improve campaign performance consistently.

Module 7 – How to Use Bulk Sheets The operational efficiency unlock for serious Amazon advertisers. Bulk sheets allow you to make large-scale changes across campaigns quickly — this module covers how to use them correctly without creating costly mistakes.

Module 8 – Sponsored Products for Products With Advertising History A dedicated module for products that already have campaign data behind them — covering how to analyze that history and use it to make smarter structural and bidding decisions going forward.

Module 9 – Amazon PPC Ranking Strategy for New Products How to use advertising strategically to drive organic rank for new product launches — one of the most valuable applications of Amazon PPC for sellers focused on long-term profitability rather than just immediate ROAS.

Module 10 – Sponsored Brands Ads A complete guide to Sponsored Brands — how to structure, target, and optimize campaigns that build brand awareness while driving measurable sales results.

Module 11 – Sponsored Display Ads How to use Sponsored Display effectively for retargeting, competitor conquesting, and audience-based campaigns — an increasingly important part of a complete Amazon advertising strategy.

Module 12 – Advanced Bonus Reports Three specialized tools and walkthroughs that support advanced analysis and optimization:

• PTD Template — Product Tracking Dashboard for monitoring performance across your catalog
• SUPA Template — Search Query Performance Analyzer for deep keyword intelligence
• Pivot Table Walkthrough and Tricks for efficient data analysis

Module 13 – Introduction to DSP Amazon’s Demand Side Platform opens up advertising capabilities beyond the standard seller console — this module introduces DSP, what it offers, and when it makes sense to incorporate it into your advertising strategy.

Bonus: Google Sheets Functions and Practical Tips for Amazon Marketers A practical resource for anyone managing Amazon advertising data in Google Sheets — covering the functions and workflows that make analysis faster and more efficient.

Who this is for

Amazon Advertising Academy is built for brand owners, marketplace managers, sellers and resellers, consultants, and anyone building a career in the Amazon ecosystem who wants the most current, comprehensive advertising education available.

Whether you’re managing your own account or handling advertising for clients, the strategies inside this course reflect what’s actually working at the highest level of Amazon advertising right now — not what worked two years ago, not generic PPC theory, but the live methodology behind hundreds of millions in managed spend.

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