Foundr – How to Run TikTok Ads by Gerardo Perez

Foundr – How to Run TikTok Ads by Gerardo Perez | Complete TikTok Advertising Course

TikTok is no longer just a platform for dance videos and viral trends. It has become one of the most powerful paid advertising channels available to businesses right now — and most brands are still not using it correctly.

The Foundr How to Run TikTok Ads course, taught by Gerardo Perez, gives you a structured, experience-backed framework for creating TikTok ads that actually convert. Gerardo has personally spent over $2 million on TikTok advertising, runs a leading TikTok digital agency called Marketing&, and has worked with some of the fastest-growing brands and biggest influencers on the platform.

This is not theory. Everything in this course comes from real campaigns, real ad spend, and real results.

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What Is the Foundr TikTok Ads Course?

The How to Run TikTok Ads course by Foundr is a step-by-step training program that teaches you how to set up, create, test, optimize, and scale TikTok ad campaigns — from scratch.

The course is divided into three main parts:

• Part 1 — Setting up and running ads that sell
• Part 2 — Developing creative that performs
• Part 3 — Using organic content to support your paid strategy

Together, these three parts give you a complete picture of how TikTok advertising works — not just the technical setup, but the creative strategy and content approach that actually drives results on the platform.

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Who Is This Course For?

This course works well for several different types of people.

If you are a business owner who wants to drive more sales and traffic without relying entirely on Facebook or Google ads, this course gives you a proven alternative with a platform that still offers lower costs per click compared to more saturated channels.

If you are a freelancer or marketing professional looking to add TikTok media buying to your skillset, this course teaches you a skill that is genuinely in demand right now. Good TikTok media buyers are not easy to find, and brands are actively looking to hire people who know what they are doing on this platform.

If you are a digital marketing agency owner wanting to offer TikTok ad management as a service, the framework taught here is directly applicable to client work.

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Course Curriculum — What You Actually Learn

Part 1: Ads That Sell

Module 1 — Ads Setup

Before running a single ad, the technical foundation needs to be in place. This module walks you through setting up your TikTok Business Manager, creating your ad account correctly, and installing the TikTok Pixel on your website. Getting this right from the start prevents tracking problems that would otherwise make it impossible to measure your results accurately.

Module 2 — Campaign Level

Here you learn how TikTok campaigns are structured, what the different campaign objectives mean, and how to choose the right one for your specific goal. Whether you are driving website traffic, generating leads, or pushing direct sales, the objective you choose affects everything that happens below it.

Module 3 — Ad Group

This module covers the ad group level of your campaign — where you define your pixel event, set your targeting parameters, and establish your budget. You will learn how to use TikTok’s targeting options including age, gender, location, interests, and behaviors. The course also covers geotargeting, which is now available for local businesses wanting to reach audiences in specific areas.

Module 4 — Ad Toolbox

TikTok offers a range of ad formats and audience tools that most advertisers never fully explore. This module walks through all of them — different ad types, custom audience options, lookalike audiences, and the asset tools available inside TikTok Ads Manager.

Module 5 — Suggested Setup

Rather than leaving you to guess, Gerardo shares his recommended campaign structure — combining top-of-funnel prospecting, lookalike audiences, and retargeting into a setup designed to drive conversions at a lower cost. This is the framework behind the campaigns his agency runs for clients.

Module 6 — Campaign Walkthrough and Optimization

Once your campaigns are live, knowing how to read and respond to the data is what separates profitable campaigns from wasted budgets. This module teaches you how to optimize campaigns based on time, ad spend, and conversion data — what to look at, what to change, and when to scale.

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Part 2: Developing Creative

Module 1 — The Importance of Creative

On TikTok, creative is everything. An ad that looks like an ad gets skipped. An ad that looks and feels like organic content gets watched. This module covers the mindset shift required — making TikToks, not ads — along with creative best practices and the structural elements of high-converting TikTok content.

Module 2 — Winning Ads and Why They Work

Gerardo breaks down the 7 key elements found in nearly every winning TikTok ad. Understanding why successful ads work — not just what they look like — is what allows you to create your own winning content rather than just copying what you see.

Module 3 — Scripting Your Ads

This module gets practical. You will write your first ad script and learn how to film your first TikTok ad using the most proven frameworks from Gerardo’s campaigns. No professional production setup is required — the course is built around the native, authentic style that performs best on TikTok.

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Part 3: Organic Content

Module 1 — Your Profile

Paid and organic TikTok work best together. This module covers how to set up your brand profile, use TikTok analytics, and run Spark Ads — a TikTok ad format that lets you boost your organic posts as paid ads, combining the authenticity of organic content with the reach of paid distribution.

Module 2 — The TikTok Algorithm

Understanding what the TikTok algorithm rewards is essential for both organic growth and paid performance. This module covers how to work with the algorithm rather than against it — including how to find trending hashtags, identify top-performing brands in your niche, and spot content trends early enough to act on them.

Module 3 — Your Brand on TikTok

Building a consistent brand presence on TikTok requires more than just posting regularly. This module helps you develop your own content style using three to four main content pillars — so every video you create feels coherent and recognizable while still fitting the native TikTok format.

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Who Is Gerardo Perez?

Gerardo Perez is the founder of Marketing&, a digital agency focused specifically on TikTok paid advertising. He has personally managed over $2 million in TikTok ad spend, generated more than 100 million organic views, and has worked with some of the largest brands and creators on the platform — including influencers with over 130 million followers.

He has over 323,000 followers on TikTok and is recognized as one of the leading voices on TikTok marketing. Foundr — the company behind this course — does not work with self-proclaimed gurus. They select instructors who are actively working practitioners with verifiable results, which is exactly what Gerardo brings to this course.

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What Makes This Course Different From Other TikTok Ads Training?

Most TikTok advertising courses either focus only on the technical setup — account, campaign, budget — or only on the creative side. This course covers both, and then adds the organic content layer on top.

The creative and scripting modules in particular go deeper than most comparable courses. TikTok’s format punishes ads that feel like ads, and understanding how to produce content that integrates naturally into the feed is a skill that most paid traffic training completely ignores.

The fact that the course comes from someone actively running a TikTok-focused agency — rather than someone who ran a few campaigns and decided to teach — also means the strategies here are grounded in current, real-world performance rather than outdated tactics.

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Honest Summary

The Foundr How to Run TikTok Ads course is one of the more complete TikTok advertising programs currently available. It covers technical setup, targeting, campaign optimization, creative development, ad scripting, and organic content strategy — all from an instructor with genuine hands-on experience at scale.

The investment in learning this skill makes sense whether you are running ads for your own business or building a service-based career in digital marketing. TikTok’s advertising platform is still less saturated than Facebook and Google, which means the window to develop a real edge on this platform is still open — but it is getting narrower as more brands figure it out.

File Size: 5.19 GB | Format: Video-based, self-paced | Instructor: Gerardo Perez | Published by: Foundr

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Frequently Asked Questions

1. What is the Foundr How to Run TikTok Ads course? It is a structured TikTok advertising course created by Foundr and taught by Gerardo Perez — a TikTok agency founder who has managed over $2 million in TikTok ad spend. The course covers ad setup, campaign structure, creative development, ad scripting, and organic content strategy across three parts.

2. Do I need prior advertising experience to take this course? No. The course starts with the basics including Business Manager setup, pixel installation, and campaign structure. Complete beginners can follow the material from the beginning without prior TikTok or paid advertising experience.

3. Is TikTok advertising still worth learning in 2025? Yes. TikTok remains one of the most cost-effective paid advertising platforms available, particularly for reaching audiences under 40. Over 50 percent of TikTok users are 30 or older, and the platform continues to grow in monthly active users and ad spend globally.

4. What is the difference between TikTok ads and Facebook ads? TikTok ads perform best when they match the native look and feel of organic TikTok content — short, authentic, and visually engaging. Facebook ads tend to work well with static images and more traditional ad formats. The creative approach is significantly different, which is why this course dedicates an entire section to TikTok-specific creative strategy.

5. What are Spark Ads on TikTok? Spark Ads allow you to promote your existing organic TikTok posts as paid advertisements. This means you can boost content that is already performing well organically, combining the authenticity of native content with the reach of paid distribution. The course covers how to set these up through brand profiles.

6. Does the course cover how to scale TikTok ad campaigns? Yes. The campaign optimization module covers how to read performance data and decide when and how to scale winning campaigns. This includes understanding which metrics matter at different stages of a campaign’s lifecycle.

7. What is the TikTok Pixel and why does it matter? The TikTok Pixel is a piece of tracking code installed on your website that allows TikTok to measure actions visitors take after clicking your ads — purchases, sign-ups, page views, and more. Without it properly installed, you cannot accurately measure conversions or optimize your campaigns for results. The course covers installation in the setup module.

8. Can this course help me get clients as a TikTok ads freelancer? Yes. The skills taught in this course — campaign setup, targeting, creative strategy, and optimization — are directly applicable to managing TikTok ad accounts for clients. The course covers strategies for service offers specifically, making it relevant for freelancers and agency professionals.

9. What is included in the course? The course includes three parts covering TikTok ads setup, creative development, and organic content strategy. It is delivered as a downloadable video-based program with a total file size of 5.19 GB.

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