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Sarah Stockdale – Growclass Academy

_x000D_ _x000D_ Sarah Stockdale – Growclass Academy | 10 GB_x000D_ _x000D_ What You Get:_x000D_ In just 8-weeks you’ll get certified in Growth Marketing, learning from experts with real-world experience in a friendly, approachable environment._x000D_ _x000D_ Growth Mindset and Experimentation_x000D_ _x000D_ Especially now, we all need to do more with a lot less. That’s OK, in this module we get scrappy. You’ll learn how to develop a growth mindset to help you move faster, and to lean on data to uncover insights that save you precious time and resources._x000D_ _x000D_ – Experimentation:_x000D_ You’ll get our blueprint for running and tracking your growth experiments._x000D_ _x000D_ – Full Funnel Growth:_x000D_ You’ll learn the full growth funnel, and how you can take advantage of it to find new ways to grow your business. We’ll dive into strategies for awareness, acquisition, activation, engagement, retention, resurrection, and referral. As you can probably tell, we care a lot about strategies for RETENTION._x000D_ _x000D_ – Growth Mindset:_x000D_ Learn what growth is, and how to build a growth marketer’s skills. You’ll completely reprogram how you think about marketing companies and think like an inventive, creative, data-driven growth marketer._x000D_ _x000D_ – BONUS:_x000D_ ‍The Growth Experimentation Template._x000D_ Customer Psychology_x000D_ _x000D_ Module Two is all about getting into the heads of your most valuable customers, to uncover the leanest ways to convert them. Especially in challenging times, we need to fully understand who we are selling to, and how to talk to them to add value._x000D_ _x000D_ – Day in the life mapping:_x000D_ Get into the heads of your most important customers, so you can target them with the right messaging on the right channels._x000D_ _x000D_ – Customer Interviewing:_x000D_ Here you’ll learn how to build a customer interview that actually gets you the insights you need to build your growth marketing strategy._x000D_ _x000D_ – User Personas:_x000D_ Here you’ll build your user personas. These personas will serve as the foundation for your content marketing, ad strategy, SEO, and email marketing strategy._x000D_ _x000D_ – BONUS:_x000D_ ‍The Growclass Day In The Life template, The Growclass User Persona template, Our scripts for effective customer outreach._x000D_ Goal Setting and Tracking_x000D_ _x000D_ This module is all about setting smart goals for your growth to create focus. Without tracking, you are running blindfolded with both hands tied behind your back. With them, you can see clearly, dodge obstacles, and optimize your marketing budget._x000D_ _x000D_ – Google Analytics Masterclass:_x000D_ Here you’ll go deep into how to use Google Analytics to understand your growth, track your experiments, set up dashboards and focus your team._x000D_ _x000D_ – North Star and Health Metrics:_x000D_ You’ll set goals to focus your team, and clearly communicate your success._x000D_ _x000D_ – Customer Acquisition Cost:_x000D_ You’ll dig into the numbers with our non-intimidating approach to understanding CAC._x000D_ _x000D_ – BONUS:_x000D_ ‍Templates for Overworked Marketers: Calculating your customer acquisition cost, A simple Profit and Loss template for marketing._x000D_ Copywriting for Conversion_x000D_ _x000D_ The copy on your landing pages, in your ads, and in your emails are directly tied to sales. We’ll give you the tools to feel confident writing landing pages, ad creative and emails that convert customers 15x faster._x000D_ _x000D_ – Finding your Unique Value Proposition:_x000D_ ‍This is the most important bit of copy for your company— so let’s break down how to write and test yours._x000D_ _x000D_ -ê “ Writing Landing Pages:_x000D_ You’ll learn the Growclass framework for writing landing pages that convert— a step by step guide to take the guesswork out of landing pages._x000D_ _x000D_ – Writing Ads That Convert:_x000D_ Stop wasting your ad dollars. Craft ads that convert with our headline templates._x000D_ _x000D_ – BONUS:_x000D_ ‍The Growclass 10 Step Landing Page Formula._x000D_ Facebook Ads_x000D_ _x000D_ Facebook ads can be a powerful tool for growth. or a money pit. In this 10-part lesson you’ll go deep into building your skills and confidence with Facebook ads. You’ll learn:_x000D_ _x000D_ – How to set up, choose the right campaign type, and build your ad audiences_x000D_ _x000D_ – A non-confusing way to set up your data properly_x000D_ _x000D_ – How to structure your campaigns to perform_x000D_ _x000D_ – How to plan your copy and creative (with templates and formulas)_x000D_ _x000D_ – How to budget for your Facebook ads, and how to know when to double down or turn them off_x000D_ _x000D_ – How to pull and read data from Facebook, and how to explain it to your boss or investors_x000D_ _x000D_ – How to scale up spend on successful ads_x000D_ _x000D_ This module is taught by Facebook ads expert Gordon Leslie, the Co-Founder of ClientMagnet. Gord manages ads for the likes of Clearco and Wattpad._x000D_ Google Ads_x000D_ _x000D_ Let’s dive into Google Ads like a pro. Google ads is one of the post powerful platforms because the folks finding you are *searching* for what you sell._x000D_ ‍_x000D_ In this 8-part module lesson you’ll learn:_x000D_ – How to set up your campaigns and structure your ad groups_x000D_ – How to do positive and negative keyword research so you can appear for your customers and disappear for folks who aren’t ready to buy from you_x000D_ – How to plan your ad copy and creating (and how to take advantage of some tricks most marketers overlook)_x000D_ – How to set your budget, and bid properly_x000D_ – How to target your ad campaigns to find your best customers_x000D_ – How to track your performance with conversions_x000D_ _x000D_ This module is taught by Adam Scanlon, Co Founder of Client Magnet. Adam has used Google Ads to make millions for his clients that span large companies, to brand new businesses._x000D_ Email Marketing_x000D_ _x000D_ Email is the most important source of revenue for most businesses. You’ll learn the most important part of email marketing (and it’s not what you think), how to build a larger and more engaged list, and how to use behavioural psychology to write better emails._x000D_ _x000D_ – Building Your List:_x000D_ You’ll learn effective strategies for growing your email list, and keeping them engaged._x000D_ _x000D_ – The Most Important Part:_x000D_ ‍We’ll dive into email deliverability, and to make sure your emails end up in customer’s inboxes, and not in spam._x000D_ _x000D_ – Behavioral Psychology and Email Marketing:_x000D_ You’ll learn how to write compelling emails that convert your customer at every stage of the funnel._x000D_ _x000D_ – Pro Tips for Expert Email Marketers:_x000D_ ‍Steal our hard-earned tips from sending millions of emails._x000D_ SEO for Humans (and machines)_x000D_ _x000D_ SEO is a key tactic to bring organic traffic to your business– but most people are doing it wrong. In this lesson you’ll learn how to set up a framework for SEO. You’ll learn technical SEO, onsite, content optimization, and offsite SEO._x000D_ _x000D_ – Your Framework for SEO:_x000D_ Learn how to think like an SEO marketer, and develop your plan._x000D_ _x000D_ – Technical SEO:_x000D_ Learn how to audit your website, and make key changes to rank higher. No jargon, just helpful explanations._x000D_ _x000D_ – The Perfectly Optimized Page:_x000D_ You’ll learn how to structure your landing pages and content for Google._x000D_ _x000D_ – Off Site SEO:_x000D_ You’ll learn the benefit of good PR for SEO, and how to build your credibility._x000D_ _x000D_ Download Sarah Stockdale – Growclass Academy at $19.99