Chris Do – Painless Pricing

Pricing is the conversation most creative professionals dread. You’ve done the work, you know your worth, but the moment a client asks “what do you charge?” something goes wrong — you underquote, you hesitate, you discount before they even push back, or you lose the project entirely because you couldn’t justify your number with confidence.

Chris Do built Painless Pricing to fix that — permanently.

Who Chris Do is

Chris Do is the founder of The Futur — one of the most respected business education platforms for creative professionals — and a designer and creative director with decades of real agency experience. His approach to pricing isn’t theoretical. It comes from years of actually submitting bids, winning and losing projects, and developing the frameworks that produce sustainable, profitable creative businesses.

Painless Pricing distills that experience into a structured, practical course that gives creative professionals the confidence, the language, and the tools to charge what their work is actually worth.

What the course covers:

26 Comprehensive Video Modules A complete pricing education — covering every dimension of how creative professionals should think about, communicate, and defend their pricing across different project types and client situations.

Mastering Pricing Guidelines The strategic foundation — different pricing models and when each one is appropriate, customizable pricing templates for accurate project estimation, and the specific approaches that lead to sustainable business growth rather than the feast-and-famine cycle that traps most freelancers and agency owners.

This section answers the question most creatives wrestle with constantly: am I charging too much, too little, or about right — and how would I actually know?

Real-Life Example Bids One of the most valuable components of the course. Chris shares actual bids submitted to real clients — with the reasoning behind every number, the strategy behind the structure, and the thinking that went into each decision.

Three fundamental bid types are covered in depth: input-based pricing, output-based pricing, and value-based pricing — with clear guidance on when each approach is appropriate and how to apply them in practice. Seeing real bids with real rationale is the kind of learning that no amount of theoretical instruction can replicate.

Practical Homework Assignments The application layer — structured exercises designed to translate everything taught in the modules into your actual business. Assignments cover determining your minimum engagement threshold, developing your personal bidding strategy, identifying your break-even point, and building the financial fluency that makes pricing conversations feel natural rather than uncomfortable.

Bonus Materials and Lifetime Access Additional resources that complement the core curriculum, with lifetime access to all future updates — ensuring the course stays current as market conditions and pricing norms evolve.

Who this is for

Painless Pricing is built specifically for creative professionals who want greater confidence in pricing conversations — designers, writers, directors, photographers, strategists, and anyone who gets paid for creative work and has ever felt uncertain about what to charge or how to defend it.

It’s particularly valuable if you’ve been struggling to increase your earnings with new projects despite doing good work, if client engagements leave you feeling burned out because the economics never quite work out, or if you simply want a clear, systematic approach to knowing whether your pricing is competitive, fair, and sustainable.

Pricing your creative work doesn’t have to feel like a guess or a negotiation you’re destined to lose. With the right framework, it becomes one of the most straightforward parts of running your business.

---

What you’ll learn:

• How to price creative services using input, output, and value-based models
• The reasoning behind real bids submitted to actual clients
• How to calculate your minimum engagement threshold and break-even point
• How to have pricing conversations with confidence and clarity
• Customizable pricing templates for accurate project estimation

Who it’s for: Freelancers, designers, agency owners, and creative professionals who want to stop undercharging and start building a financially sustainable creative business.

Key benefits: Real-world bid examples, practical homework assignments, proven pricing frameworks, and lifetime access to updates from one of the most respected voices in creative business education.

Stop guessing what to charge. Painless Pricing gives you the framework to price confidently — every time.

View More Courses – Click Here