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Tobias Dahlberg – Brand Mastery

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Tobias Dahlberg – Brand Mastery | 17.4 GB

_x000D_ What You Get:_x000D_ Module 1: Foundation_x000D_ This crucial “meta-level” module sets you up for success. Set big goals and remove the barriers._x000D_ Learn brand fundamentals, including “The Only Strategy”, principles, and mindsets you need to build an extraordinary brand and business in today’s world._x000D_ – Get Your Mindset Right – Commit To Your Transformation_x000D_ – Set Clear, Inspiring Goals And Envision Your Ideal Outcome Learn The Fundamentals Of Brand-Building_x000D_ – Learn Core Concepts And Strategies (The Only Strategy)_x000D_ – Learn Design Thinking And Creative Skills_x000D_ _x000D_ Module 2: Customer_x000D_ Learn how to identify and focus on your “Power Base”, i.e, your most potential customers. Zoom in on the customers that matter most, then dig deep inside minds to extract multi-level insights that enable you to create massive value. Then turn your insights into a Customer Blueprintâ„¢._x000D_ – Discover Your Ideal Customer And Focus Only On Them_x000D_ – Narrow Down Your Market And Discover Your Power Base_x000D_ – Learn How To Uncover Breakthrough Customer Insights_x000D_ – Get Our Field Research Guide And Training_x000D_ – Recruit Real Customers And Learn From Them_x000D_ – Create Your Customer Blueprintâ„¢_x000D_ _x000D_ Module 3: Strategy_x000D_ Challenge your current strategy and imagine a bigger, brighter future. Design a game-changing brand strategy and platform, define your “Onlyness”, your uniqueness. Then wrap it all up in a brand story that makes your brand easy to understand, inspiring and desirable._x000D_ – Analyse Your Competitive Environment And Yourself_x000D_ – Discover And Define An Inspiring Vision_x000D_ – Design A Simple,“ – Unique, And Powerful Brand Strategy_x000D_ – Translate Your Strategy Into A Compelling Brand Story_x000D_ – Learn How To Position Your Brand As “The Only Choice”_x000D_ _x000D_ Module 4: Offering_x000D_ Translate your key insights and strategy into an extraordinary brand offering; a cocktail of value, expressed across The Five Brand Dimensionsâ„¢. Get creative and design your brand offering into a smooth, compelling brand experience that makes people want to choose you._x000D_ – Get Creative And Translate Your Strategy Into A Total Offering_x000D_ – Learn How To Create Value From The Customer Perspective_x000D_ – Learn The Five Brand Dimensionsâ„¢ And How To Leverage Them_x000D_ – Define And Design Your Brand Touchpoints_x000D_ – Design An Extraordinary Total Brand Offering And Brand Experience_x000D_ _x000D_ Module 5: Engagement_x000D_ Learn why building relationships is the heart of branding, and why engagement is the hottest word in marketing today. Create an engagement strategy and plan, and ensure that you’re always initiating, connecting and nurturing relationships to ensure the growth of your brand and business._x000D_ – Learn Why Engagement The Heart Of Your Marketing_x000D_ – Learn How To Scale With Low or No Investment_x000D_ – Learn A Marketing Framework For Creating Customer_x000D_ – Create A System To Ensure You Take Action Consistently_x000D_ – Build High-Quality Customer Relationship With Your Power Base_x000D_ _x000D_ Module 6: Operations_x000D_ Connect your brand to your business operations and culture. Design your own Brand Playbookâ„¢ – your operational brand and business plan, then put it into action with the help of your coach, and the community. Kickstart your transformation and create immediate results in your business._x000D_ – Learn How To Focus Only On The Vital Few Things That Matter_x000D_ – Design Your Operating System_x000D_ – Implement Your Operating System And Train Your Team_x000D_ – Design Your Own Brand Playbookâ„¢ – Your Operating Manual