Course: Complete Digital Marketing Mastery

Level: Beginner → Intermediate
Duration: 6–8 Weeks
Format: Video Lessons + Assignments + Projects
Goal: Teach learners how to promote businesses, brands, and products online.

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Module 1: Introduction to Digital Marketing

Objective: Understand the fundamentals of online marketing.

Lessons:

1. What is Digital Marketing

2. Traditional Marketing vs Digital Marketing

3. Digital Marketing Channels Overview

4. Marketing Funnel Basics

5. Understanding Target Audience

Assignment:
Create a customer persona for a business.

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Module 2: Social Media Marketing

Objective: Learn how to grow businesses using social platforms.

Lessons:

1. Introduction to Social Media Marketing

2. Marketing on Facebook

3. Marketing on Instagram

4. Marketing on LinkedIn

5. Marketing on YouTube

6. Content Strategy for Social Media

Assignment:
Create a 7-day social media content calendar.

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Module 3: Search Engine Optimization (SEO)

Objective: Rank websites on search engines.

Lessons:

1. Introduction to SEO

2. Keyword Research

3. On-Page SEO

4. Technical SEO Basics

5. Off-Page SEO (Backlinks)

6. Ranking Websites on Google Search

Assignment:
Optimize a blog post using SEO techniques.

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Module 4: Content Marketing

Objective: Use content to attract and convert customers.

Lessons:

1. What is Content Marketing

2. Blogging Strategy

3. Writing High-Converting Content

4. Video Content Marketing

5. Content Distribution

Assignment:
Write a 1000-word SEO blog article.

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Module 5: Paid Advertising

Objective: Learn paid marketing strategies.

Lessons:

1. Introduction to Online Advertising

2. Running Ads on Google Ads

3. Running Ads on Facebook Ads Manager

4. Retargeting Campaigns

5. Budget Planning for Ads

Assignment:
Design a sample ad campaign.

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Module 6: Email Marketing

Objective: Build and nurture customer relationships.

Lessons:

1. Introduction to Email Marketing

2. Building an Email List

3. Creating High-Converting Emails

4. Automation Funnels

5. Email Marketing Tools

Assignment:
Create a 5-email marketing sequence.

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Module 7: Analytics & Performance Tracking

Objective: Measure marketing success.

Lessons:

1. Understanding Marketing Metrics

2. Tracking using Google Analytics

3. Conversion Rate Optimization

4. A/B Testing

5. Campaign Reporting

Assignment:
Analyze a marketing campaign report.